Selling Greece overseas and boosting the nation’s picture is a high precedence for the federal government, Prime Minister Alexis Tsipras stated on Tuesday, including that he’ll double the given price range to 10 million euros to realize the perfect outcomes for each the economic system and society.
Addressing the primary assembly of the Nationwide Council for Communication Coverage (SEEP), the Greek prime minister introduced the spine of the federal government’s promotional technique which can middle on boosted spending for focused promoting, far-reaching PR campaigns and actions underneath the coordination of the Secretariat Normal of Info and Communication together with the help of Greece press workplaces throughout the globe, the group of high-profile occasions, backing occasions that appeal to worldwide consideration in addition to selling Athens and different Greek cities through main cultural occasions and institutions.
Mr Tsipras referred to the significance of “nation branding” and stated that “focusing on, honesty and clear-headedness are required in relation to what we will obtain… in addition to long-term planning aimed toward long-term outcomes”.
He admitted that the nationwide technique was missing planning, imaginative and prescient and coordination, and known as on the newly fashioned inter-ministry SEEP to step in and thru strict implementation and supervision “set off a domino impact of constructive developments”.
“A rustic’s fame and picture are property immediately affecting tourism, funding, exports, and every other side of financial and political lifetime of the nation itself and of its inhabitants,” he stated.
“The strategic administration of the nation’s picture is just not an choice however a nationwide necessity,” he concluded.